{"id":1983,"date":"2019-04-02T21:40:00","date_gmt":"2019-04-02T21:40:00","guid":{"rendered":"https:\/\/mycal8.com\/wordpress\/index.php\/2019\/04\/02\/social-media-and-its-impact-on-global-business\/"},"modified":"2019-04-02T21:40:00","modified_gmt":"2019-04-02T21:40:00","slug":"social-media-and-its-impact-on-global-business","status":"publish","type":"post","link":"https:\/\/mycal8.com\/wordpress\/index.php\/2019\/04\/02\/social-media-and-its-impact-on-global-business\/","title":{"rendered":"Social Media And Its Impact On Global Business"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/www.blogger.com\/blogger.g?blogID=7239035381332188874\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><\/a><a href=\"https:\/\/i0.wp.com\/2.bp.blogspot.com\/-gLQPUBtfxss\/XKPSzuLa83I\/AAAAAAAACF0\/a-qvmYMrHLY2pvk5x9fQZ13qg70s153ZwCEwYBhgL\/s1600\/User-Generated-Content-Participation-Heidi-Cohen-1.jpg?ssl=1\" style=\"margin-left: 1em; margin-right: 1em;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"478\" data-original-width=\"553\" height=\"276\" src=\"https:\/\/i0.wp.com\/2.bp.blogspot.com\/-gLQPUBtfxss\/XKPSzuLa83I\/AAAAAAAACF0\/a-qvmYMrHLY2pvk5x9fQZ13qg70s153ZwCEwYBhgL\/s320\/User-Generated-Content-Participation-Heidi-Cohen-1.jpg?resize=320%2C276&#038;ssl=1\" width=\"320\" \/><\/a><\/div>\n<p><!-- AddThis Button BEGIN --> <a href=\"http:\/\/www.addthis.com\/bookmark.php?v=250&amp;pub=xa-4b0079eb469b7df3\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Bookmark and Share\" height=\"16\" src=\"https:\/\/i0.wp.com\/s7.addthis.com\/static\/btn\/v2\/lg-share-en.gif?resize=125%2C16&#038;ssl=1\" style=\"border: 0;\" width=\"125\" \/><\/a><\/p>\n<div dir=\"ltr\" style=\"text-align: left;\">\n<span><br \/><\/span><\/div>\n<div dir=\"ltr\" style=\"text-align: left;\">\n<span><!-- AddThis Button END --><\/p>\n<p><\/span><\/p>\n<div style=\"background-color: #e9eaed; margin-bottom: 1em;\">\n<div style=\"clear: both; color: #707070; font-family: &quot;helvetica neue&quot;, helvetica, helvetica, arial, sans-serif; font-size: 14px; text-align: center;\">\n<span style=\"color: #707070;\"><b><\/b><\/span><\/div>\n<p><span style=\"color: #707070; font-family: helvetica neue, helvetica, helvetica, arial, sans-serif; font-size: 14px;\"><b><a href=\"https:\/\/www.blogger.com\/blogger.g?blogID=7239035381332188874\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><\/a><span><\/span><\/b><\/span><\/p>\n<div style=\"text-align: center;\">\n<span style=\"color: #707070; font-family: helvetica neue, helvetica, helvetica, arial, sans-serif; font-size: 14px;\"><b><b><span>Social Media And Its Impact On Global Business<\/span><\/b><\/b><\/span><\/div>\n<\/div>\n<p><span><\/p>\n<div style=\"background-color: #e9eaed; color: #707070; font-family: &quot;Helvetica Neue&quot;, Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1em;\">\n<strong><br \/><\/strong><\/div>\n<div style=\"background-color: #e9eaed; color: #707070; font-family: &quot;Helvetica Neue&quot;, Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1em;\">\n<strong>By James Byrd<\/strong><\/div>\n<div style=\"background-color: #e9eaed; color: #707070; font-family: &quot;Helvetica Neue&quot;, Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1em;\">\nIt can be said that social media has structured the processes of how consumers share their common experiences in terms of brand acceptance and that of furtherance of the innovative processes of various products going forward; in general, the social media tool enhances the future capabilities of the firm going forward. The social media procession has, in fact, created channels that not only reach the almost next to impossible frontier of customer care and product developments, but it has also created avenues or channels of direct engagements, whereas companies can better capture the direct feedback of customers via surveys and suggestions, instantaneously, (Solis, 2011).<\/div>\n<div style=\"background-color: #e9eaed; color: #707070; font-family: &quot;Helvetica Neue&quot;, Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1em;\">\nThis emergence of the new channel of communications gives the consumer somewhat of an enhanced involvement within the development processes of business&nbsp;<premium>as usual. This emergence of user-generated content (UGC) does indeed have a far-reaching effect on the developmental stages of the current commercial environment and how it does business as usual. The idea is that, as of now, the customer is not at the whim of a firm\u2019s product developments and services design flows. Social media has ushered in a power shift that currently integrates UGC towards the expectations of the consumer, and not so much the putting of content in front of consumers that businesses with their potential customers to see. With this it can be said, what makes sense to the customer is the output of UGC, (O\u2019Brien, 2011).<\/premium><\/div>\n<div style=\"background-color: #e9eaed; color: #707070; font-family: &quot;Helvetica Neue&quot;, Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1em;\">\nIn conclusion, the main focus is on&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/User-generated_content\" style=\"color: #3b5998; text-decoration-line: none !important; transition: color 0.5s ease 0s;\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration-line: underline;\"><span style=\"color: #0066cc;\">UGC<\/span><\/span><\/a>&nbsp;and its effects on current commercial business-to-consumer relationships. This so call relationship gives more say so to the demands of the users or consumers. That factor could induce, or somewhat increase productivity \u2013 that would be a valid expectation, (O\u2019Brien, 2011).<\/div>\n<div style=\"background-color: #e9eaed; color: #707070; font-family: &quot;Helvetica Neue&quot;, Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1em;\">\nWith these new technologies, business as it was once measured, in terms of turnovers, needs new milestones or mechanisms to be able to better understand economic growth. The extent of these economic measurements should be such that they encase the global impact of these new channels of communications. In broader respect, the more transparency, the more trust the consumer will have when it comes to UGC.<\/div>\n<div style=\"background-color: #e9eaed; color: #707070; font-family: &quot;Helvetica Neue&quot;, Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1em;\">\nSources:<br \/>\n<a href=\"http:\/\/www.amazon.com\/gp\/product\/B004QGYPYG\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B004QGYPYG&amp;linkCode=as2&amp;tag=protocolenterpri&amp;linkId=FR7LYF3K4LZK5UJJ\" style=\"color: #3b5998; text-decoration-line: none !important; transition: color 0.5s ease 0s;\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration-line: underline;\"><span style=\"color: #0066cc;\">Solis, B. (2011). Engage! Revised and Updated<\/span><\/span><\/a>: The Complete Guide for BRANDS and BUSINESS to Build, Cultivate, and Measure Success in the New Web. (2nd ed.). Hoboken, New Jersey: John Wiley &amp; Sons, Inc.<\/div>\n<div style=\"background-color: #e9eaed; color: #707070; font-family: &quot;Helvetica Neue&quot;, Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1em;\">\n<a href=\"http:\/\/connection.ebscohost.com\/c\/articles\/71525214\/emergence-social-media-empowered-consumer\" style=\"color: #3b5998; text-decoration-line: none !important; transition: color 0.5s ease 0s;\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration-line: underline;\"><span style=\"color: #0066cc;\">O\u2019Brien, C. (2011). THE EMERGENCE OF THE SOCIAL MEDIA EMPOWERED CONSUMER<\/span><\/span><\/a>. Irish Marketing Review, 21(1\/2), 32-40. Retrieved from http:\/\/connection.ebscohost.com\/c\/articles\/71525214\/emergence-social-media-empowered-consumer<\/div>\n<hr \/>\n<p><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Media And Its Impact On Global Business By James Byrd It can be said that social media has structured the processes of how consumers share their common experiences in terms of brand acceptance and that of furtherance of the innovative processes of various products going forward; in general, the social media tool enhances the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,61,64,54,6,4,15],"tags":[],"class_list":["post-1983","post","type-post","status-publish","format-standard","hentry","category-business","category-communications","category-economics","category-education","category-marketing","category-social-media-marketing","category-sustainability"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/1983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=1983"}],"version-history":[{"count":0,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/1983\/revisions"}],"wp:attachment":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=1983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=1983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=1983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}