{"id":1718,"date":"2019-05-22T10:13:00","date_gmt":"2019-05-22T10:13:00","guid":{"rendered":"https:\/\/mycal8.com\/wordpress\/index.php\/2019\/05\/22\/the-right-social-platform-for-your-organization\/"},"modified":"2019-05-22T10:13:00","modified_gmt":"2019-05-22T10:13:00","slug":"the-right-social-platform-for-your-organization","status":"publish","type":"post","link":"https:\/\/mycal8.com\/wordpress\/index.php\/2019\/05\/22\/the-right-social-platform-for-your-organization\/","title":{"rendered":"The Right Social Platform For Your Organization"},"content":{"rendered":"
\n
\n<\/a><\/div>\n

\"Bookmark<\/a><\/p>\n

\n
<\/span><\/div>\n
\n<\/p>\n

\n<\/span><\/p>\n

\nThe
\nRight Social Platform For Your Organization<\/span><\/span><\/b><\/o:p><\/span><\/span><\/div>\n


\n<\/span><\/p>\n

\n
<\/span><\/b><\/span><\/div>\n

<\/p>\n

\nThe first goal when
\nunderstanding the dynamics of any social media platform is to at least
\nunderstand what will the platform bring in terms of ROI, return on investments.
\nHow will the platform itself increase the bottom line, and also, how will it
\neffectively reach the right audience? This is just plain basic marketing at its
\nbest, (Wertz, 2017)<\/span><\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n

<\/p>\n

\nNow in most cases,
\nwhenever one might be at the stage of deciding which platform to use, and how a
\nparticular platform will be used to gauge how effective that particular
\nplatform will be, the question is, will the platform hold up against the goals
\nof the organization. One must first look at the intended goals of the
\norganization, or better yet, where the firm is going with its choice of social
\nmedia platform. There are three main questions to ponder whenever a firm is in
\nthe platform decision mode, and that is in terms of which direction it is going
\nwith its social media goals. These questions can come in the form of how will
\nthe platform increase revenues for the company. Next there is the question of
\nhow will the platform lower overall marketing cost while boosting profits, and
\nlastly, the question of how will the platform further enhance the bridge
\nbetween customer and company. These would be the three questions one might want
\nto use when building on what would be the most viable direction to take when deciding
\non a particular social media platform, (Sterne, 2010).<\/span><\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n
\nAlso, there are the
\nideas of social optimization, and that of content distribution, these two
\nprocesses play a significant role, in part, in the processes of which platform
\nwill prove to be the most effective for an organization, given the situation.
\nWithin the confines of these two concepts, one will find the social media
\nobjective of an organization. Each platform will reflect its distinct form of
\nsocial media objects and quality of content distribution, that is, depending on
\nthe social media platform. These objects are personified by the content that is
\npresented within that particular social media network, such as (the object) a network of pictures in Flickr, objects such as videos on YouTube, an instant
\nTweet that is put forth on Twitter, in this case, the object would be the text
\nmessage. Once again, given the goal of the organization, in order to be
\neffective with platform choice, the goals of the organization must match that
\nof the social media platform, (Solis, 2011).<\/span><\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n
\nSnapchat would be a very
\ngood choice if your product is geared towards the extent of people under the
\nage limit of 24, which falls within the range of millennials which can be
\npredefined as the group range of 21-41 years of age. Millennials are our most
\nrecent college grads and the use of technological apparatuses is not foreign to
\nthem. They are the early adopters. A slightly older market would be Facebook
\nusers.<\/span><\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n
\n<\/div>\n
\nNow with Instagram, it
\nis somewhat hard to measure the dynamics of that platform and who is seeing
\nwhat at any given time. The best avenue with Instagram would be to post
\nbeautiful images or videos with the strategic aim of brand building, leading
\nusers to a measurable landing page, thereby, trying at best to capitalize on
\nthe fact that Instagram has about half a billion users. Lastly, if you want to
\nreach the female populace use the image focused Pinterest platform. For me
\npersonally, I do best with Twitter. Again, it\u2019s all about metrics and ROI,
\n(Wertz, 2017).<\/span><\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n

<\/p>\n

\nBy James Byrd, MBA<\/o:p><\/b><\/span><\/div>\n
\n
<\/b><\/span><\/div>\n
\nConsultant, MediaEclat<\/a><\/b><\/o:p><\/span><\/div>\n
\n<\/div>\n
\nSources:<\/o:p><\/span><\/b><\/div>\n
\n
<\/span><\/b><\/div>\n
\nSterne, J. <\/b>(2010). Social Media Metrics: How to Measure and Optimize your MarketingInvestment. <\/a>Hoboken, New Jersey: John Wiley & Sons, Inc.<\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n
\nSolis, B<\/b>. (2011). Engage! Revised and Updated: The Complete Guide for BRANDS and BUSINESSto Build, Cultivate, and Measure Success in the New Web. (2nded.)<\/a>. Hoboken, New Jersey: John Wiley & Sons, Inc.<\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n
\nWertz, Jia<\/b> . (2017). WOMEN@FORBES, Which Social Media Platforms Are Right For
\nYour Business?<\/i> via @forbes
\nhttps:\/\/www.forbes.com\/sites\/jiawertz\/2017\/02\/18\/which-social-media-platforms-are-right-for-your-business\/#76b7150f12a2<\/o:p><\/span><\/div>\n

<\/span><\/div>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Right Social Platform For Your Organization The first goal when understanding the dynamics of any social media platform is to at least understand what will the platform bring in terms of ROI, return on investments. How will the platform itself increase the bottom line, and also, how will it effectively reach the right audience? […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,31,36,11,6,19,26,4],"tags":[],"class_list":["post-1718","post","type-post","status-publish","format-standard","hentry","category-business","category-customer-service","category-innovative-technologies","category-management","category-marketing","category-sales","category-seo","category-social-media-marketing"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/1718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=1718"}],"version-history":[{"count":0,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/1718\/revisions"}],"wp:attachment":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=1718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=1718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=1718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}