{"id":1429,"date":"2019-08-26T03:40:00","date_gmt":"2019-08-26T03:40:00","guid":{"rendered":"https:\/\/mycal8.com\/wordpress\/index.php\/2019\/08\/26\/social-media-and-your-company\/"},"modified":"2019-08-26T03:40:00","modified_gmt":"2019-08-26T03:40:00","slug":"social-media-and-your-company","status":"publish","type":"post","link":"https:\/\/mycal8.com\/wordpress\/index.php\/2019\/08\/26\/social-media-and-your-company\/","title":{"rendered":"Social Media And Your Company"},"content":{"rendered":"
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\n<\/a><\/div>\n
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<\/span><\/span><\/b><\/div>\n
\nSocial Media And Your Company<\/span><\/span><\/b><\/div>\n
\n
<\/span><\/span><\/b><\/div>\n
\n\"Bookmark<\/a><\/div>\n
\n
<\/span><\/b><\/div>\n
\nBy James Byrd, MBA<\/span><\/b><\/div>\n
\n
<\/span><\/b><\/div>\n
\nNow in most cases, whenever one might be at the
\nstage of deciding which platform to use, and how a particular social media the platform will be used to gauge how effective that particular platform will be,
\nthe question is, will the platform hold up against the goals of the
\norganization. <\/span><\/div>\n
\n
<\/span><\/div>\n
\nOne must first look at the intended goals of the organization, or
\nbetter yet, where the firm is going with its choice of social media platforms.
\nThere are three main questions to ponder whenever a firm is in the platform decision
\nmode and that is in terms of which direction it is going with its social media goals.
\nThese questions can come in the form of how will the platform increase revenues
\nfor the company. <\/span><\/div>\n
\nNext, there is the question of how will the platform lower
\noverall marketing cost while boosting profits, and lastly, the question of how
\nwill the platform further enhance the bridge between customer and company?
\nThese would be the three questions one might want to use when building on what
\nwould be the most viable direction to take when deciding on a particular social
\nmedia platform, (Sterne, 2010).<\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n
\nAlso, there are the ideas of social optimizations,
\nand that of content distribution, these two processes play a significant role,
\nin part, in the processes of which platform will prove to be the most effective
\nfor an organization, given the situation. Within the confines of these two
\nconcepts, one will find the social media object. Each platform will reflect its
\ndistinct form of social media objects and quality of content distribution, that
\nis, depending on the objects of a particular social media platform. These objects are personified by
\nthe content that is presented within that particular social media network, such
\nas (the object) network of pictures in Flickr, objects such as videos on
\nYouTube, an instant Tweet that is put forth on Twitter, in this case, the object
\nwould be the text message. Once again, given the main goal of the organization, in
\norder to be effective with platform choice, the goals of the organization must
\nmatch the prominent objectives of that particularly chosen social media platform, (Solis, 2011).<\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n
\nSources:<\/o:p><\/span><\/b><\/div>\n
\nSterne, J. (2010).<\/a>\"\" Social Media Metrics: How to Measure and Optimize your Marketing
\nInvestment.<\/i> Hoboken, New Jersey: John Wiley & Sons, Inc.<\/o:p><\/span><\/div>\n
\n
<\/span><\/div>\n
\nSolis, B. (2011).<\/a>\"\" Engage! Revised and Updated: The Complete Guide for BRANDS and BUSINESS
\nto Build, Cultivate, and Measure Success in the New Web.<\/i> (2nd<\/sup>
\ned.). Hoboken, New Jersey: John Wiley & Sons, Inc.<\/o:p><\/span><\/div>\n

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Social Media And Your Company By James Byrd, MBA Now in most cases, whenever one might be at the stage of deciding which platform to use, and how a particular social media the platform will be used to gauge how effective that particular platform will be, the question is, will the platform hold up against […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77,61,20,6,4],"tags":[],"class_list":["post-1429","post","type-post","status-publish","format-standard","hentry","category-book-review","category-communications","category-entrepreneur","category-marketing","category-social-media-marketing"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/1429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=1429"}],"version-history":[{"count":0,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/1429\/revisions"}],"wp:attachment":[{"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=1429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=1429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mycal8.com\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=1429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}