Rules For Winning.

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You must focus your personal energy to the extent that you have a passion for the commitment of logging-in at the affiliate center each and every day; you should stay busy building your future because if you don’t act now, nothing will move forward. The information is there, remember, you were born to grow, with this we are talking about, exerting energy, a passion, and a commitment towards a viable and sustainable future, your future. ~James Byrd

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford 

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Setting Social Media Goals in 2020


How to Set Social Media Goals in 2020

By Susan Friesen 

Create the Most Effective Social Media Marketing Plan

There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.

Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules.

That’s why I’ve created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you’ve never taken stock of your marketing campaigns or created objectives.

Throughout this process, it’s really important to be honest about your successes and failures. It’s okay to admit that some of what you’ve done has been a wasted effort-that’s why we’re here.

Here’s my 3-step process to set social media goals for 2020:

1. Check Your Reports

Keeping reports is a must if you want to properly assess the efficacy and efficiency of what you spent time sharing online. There are many ways to configure a report, but if you need direction and inspiration, Smartsheet has a free social media report template to get you started.

You need to learn to look past the number of impressions and understand how your content is really performing. Are people liking it, sharing it, commenting on it?

Pay close attention to metrics like engagement-this valuable info is like your potential leads all telling you what they liked or didn’t. So take that into account when planning out 2020’s content.

For instance, I make an effort to share valuable content daily on our Twitter account.

From Twitter to Facebook, each platform offers free analytics on the profile’s performance, so use it!

This free reporting helps you see what you’ve shared that’s worked well and what’s fallen flat. Look for topics that visitors and followers have been consistently interested in, and share more of that content going forward.

If you’re up to the challenge, you can do some paid promotion for your business. Remember, you can always contact us and let us manage the heavy lifting so you can focus on running your business.

We’re constantly on Facebook, Twitter, LinkedIn, YouTube and Instagram. And, we stay on top of the latest trends and tips and love analyzing reports and stats!

2. Study Your Analytics

Yes, you want to look ahead, but it’s necessary to look back as well. You can share content left and right, but unless it’s leading visitors to your website, it’s not serving its purpose. You want to drive people to your site, where they’ll hopefully engage further and buy a product or service from you.

Google Analytics is a free tool provided by Google that is key to planning your social media in 2020. It shows you how your actions on social drive traffic to your business, broken down into lots of relevant stats.

To see these results, navigate to your Acquisition section for Social and then click on Network Referrals. You can select the previous year as the date range. Then, you should be able to see how many people have clicked on your posts and subsequently landed on your website.

Read 5 Social Media Marketing Tips for 2020

Is social media marketing not working for you anymore?

Are you wondering what you should be changing in order to get better results?

In our Tea Time Tip: Marketing for Busy Entrepreneurs, I’m sharing 5 valuable tips so you can learn what’s working, what’s not and what you need to focus on more. Read more on our website.

3. Set Your Goals

The first two steps should give you an understanding of where you are, and now it’s time to create your plan. You’ve got a great idea of what type of content worked, which platforms your target audience is hanging out on and where you should focus your efforts in the upcoming year.

Other things you need to do to reach your goals:

Track your month-to-month follower growth. If you’re not gaining new followers throughout the year, you need to take a look at why that is.

Keep an eye on which seasons your content is most popular on a particular platform. For example, Pinterest trends show increased usage in the summer and around Christmas, with spring and fall seeing big dips.

Only share content that has value. You want to sell without driving people away. You also want to give people non-salesy resources like blogs, inspirational quotes, events-whatever makes sense for your brand and audience.

For example, I share articles, events and news on our company’s LinkedIn account.

The biggest mistake you can make is to allow your marketing campaigns to become a chore, rather than a positive part of your business. When you’re enjoying yourself, you’ll find you share more engaging and interactive content.

When you set your goals to conquer social media in 2020, keep in mind that you may not attain all of them. That’s not failure! As long as you’re prepared with a solid social media marketing plan and what you’re sharing is authentic and honest, then you’re doing a great job!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE “Ultimate Guide to Improving Your Website’s Profitability – 10 Critical Questions You Must Ask to Get Maximum Results”.

Article Source: [http://EzineArticles.com/?How-to-Set-Social-Media-Goals-in-2020&id=10244102] How to Set Social Media Goals in 2020


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Social Media And Your Company




Social Media And Your Company

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By James Byrd, MBA

Now in most cases, whenever one might be at the stage of deciding which platform to use, and how a particular social media the platform will be used to gauge how effective that particular platform will be, the question is, will the platform hold up against the goals of the organization. 

One must first look at the intended goals of the organization, or better yet, where the firm is going with its choice of social media platforms. There are three main questions to ponder whenever a firm is in the platform decision mode and that is in terms of which direction it is going with its social media goals. These questions can come in the form of how will the platform increase revenues for the company. 
Next, there is the question of how will the platform lower overall marketing cost while boosting profits, and lastly, the question of how will the platform further enhance the bridge between customer and company? These would be the three questions one might want to use when building on what would be the most viable direction to take when deciding on a particular social media platform, (Sterne, 2010).

Also, there are the ideas of social optimizations, and that of content distribution, these two processes play a significant role, in part, in the processes of which platform will prove to be the most effective for an organization, given the situation. Within the confines of these two concepts, one will find the social media object. Each platform will reflect its distinct form of social media objects and quality of content distribution, that is, depending on the objects of a particular social media platform. These objects are personified by the content that is presented within that particular social media network, such as (the object) network of pictures in Flickr, objects such as videos on YouTube, an instant Tweet that is put forth on Twitter, in this case, the object would be the text message. Once again, given the goal of the organization, in order to be effective with platform choice, the goals of the organization must match the objectives of that chosen social media platform, (Solis, 2011).

Sources:
Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize your Marketing Investment. Hoboken, New Jersey: John Wiley & Sons, Inc.

Solis, B. (2011). Engage! Revised and Updated: The Complete Guide for BRANDS and BUSINESS to Build, Cultivate, and Measure Success in the New Web. (2nded.). Hoboken, New Jersey: John Wiley & Sons, Inc.