Internet Marketing



Internet Marketing Basics:  What worked years ago still works today!


By: Jack Humphrey

Internet marketing can seem mystifying not only for beginners, but for moderately skilled internet marketers.  With all the courses, forums, blogs, reports, seminars and teleconferences available to help people learn how to get traffic to their sites, it is one of the most overwhelmingly dense subjects on the internet.

Unfortunately, and this is perfectly true, most of the advice or “expert” tips are outdated or completely false.  Since anyone can publish on the internet, you have a mixed bag of good information followed with much more bad information.

The mysticism of internet marketing is created largely by this glut of some good and mostly bad information.  It makes the whole topic SEEM like rocket science when, in fact, much of what was true about internet marketing years ago is true today.

Most people think that since search engine marketing changes every five minutes, that ALL internet marketing tactics must have changed as much in the same amount of time.  Not true.

The basics, like trading links, article syndication, testimonials, forum signatures, joint ventures, affiliate programs – most work as well today as they did years ago.  That is, if you know how to value the work above for what it will truly do for your website traffic.

Funny thing is, no one places much value on the above tactics anymore because there is always some “new” tactic around the corner that claims the death of everything that came before it.  And most people blindly follow that advice as if it were true.

Most of the time, this is to the detriment of their internet marketing efforts.  The basics are what work all the time and what have always worked on the internet.

You can always experiment with new things, as long as you have not forgotten to do the basics.  The basics proven to drive traffic, page rank, link popularity, and branding to your business.

Conservative, relevant reciprocal linking
Article syndication
Participation in your field and among your market (forums)
Blogging
Offline advertising
Non-reciprocal linking tactics
Press releases
…and many other proven methods.

Everything else is just a big experiment until proven to work over time.  “Over time” being the operative words.  Lots of flash in the pan crack pot schemes work for awhile.  But most never stand the test of time.

Links from a widely syndicated article will never fade away, yet I see people chasing down fly-by-night linking pyramid schemes as if they truly believe something like that is a smart thing to base their internet business on!

Tens of thousands have walked away from their dreams, gone back to their depressing, predictable, slave-la!
 bor jobs never knowing how close they were to actually succeeding.

Good people have left this business proclaiming it an utter lie that any average person can make it with an internet business and an internet marketing plan.

I guess there is truth in that statement.  Average people do in fact quit this business before they ever get started because average people fall for tricks and schemes that above average people avoid on their way to success.

If you have read this far, you are probably in the above average category.  Why?  Because average people would have take one look at the list of things I mentioned that are the bread and butter of internet marketing and saw nothing but hard work.  And they’d be right!

Above average people don’t shy away from work though.  I don’t know a single soul (and my rolodex has some of the biggest names in internet marketing in it) who got where they are today without a lot of hard work.

You can succeed in internet marketing if you are not afraid to work, and not constantly tempted by those who say you can succeed without it!

Focus on the basics of internet marketing and stay with them as you try new strategies.  We all experiment.  But successful internet marketers never leave their bread and butter tactics behind unless they cease to be effective.

Author Bio
To learn bread and butter internet marketing tactics along with cutting-edge new internet marketing tactics, check out Jack Humphrey’s all new Power Linking 2005.
www.power-linking-profits.com

Article Source: http://www.ArticleGeek.com – Free Website Content

Important Elements of a Good Social Manager

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   When hiring any social media manager to take the lead role in your campaigns, it is essential that you find the right person because they will be representing your brand.
If you are an organization that deals with a great number of social issues, a person’s lifestyle and online presence may have a huge effect on choosing the right candidate.
List the qualities and skills that you consider the most important must have’s for your brand and narrow your candidate choices based on those factors.
When you have narrowed down your choices, prepare what you want to know in advance, so you will already have an idea of what type of individual you are looking for.
Here are things that you may wish to consider asking when you interview them:
  • Do you feel comfortable taking the lead role in creating projects alongside our other departments in order to gain valuable company experience?
The answer to this question is vital because many social media managers do not understand SEO principles and this can cause a huge conflict if the posts and content they are posting is effecting SEO and vice-verse.
These two departments need to work seamlessly together for effective marketing to take place.
  • Do you like to work in a variety of different inbound marketing arenas?
If the social media manager is only able to post to platforms, but lacks skills in basic design, email marketing and content areas, they will not always be the best choice for your company.
Social media marketing involves a great deal more than just posting. Posting is what virtual assistants do, not managers. Managers should posses at least some of the skills that are listed in the job specific details below.
  • Are you up to date on today’s latest on line trends? Are you energetic, creative and resourceful? Do you work well with others and are comfortable taking some direction?
This question is very important as the position requires the person to get along with others and find a variety of creative approaches in order to get the job done.
Social media marketing plays an integral role in assisting the corporate management team with overall brand strategy and requires the individual to communicate, promote and implement future marketing strategies through a variety of in bound marketing concepts.
These inbound marketing strategies may include some or all of the following skill sets; graphic design, e-mail marketing, promotion, SEO content, event planning and other services and tools that the company utilizes in order to maximize its brand initiatives. If the candidate is not able to utilize a variety of different applications, software and mediums, it is unlikely that they will be effective.
Many workers in this field think they are managers, just because they post on platforms, this is not so. They do not understand the concepts of marketing, they are only engaging, there is a difference!
Specific Skills Required to be a successful manager:
  • Social media marketing candidates should be expected to have some of the following personal skills:
  • A strong understanding of branding products and customer service.
  • Excellent communication skills, and the ability to sell ideas through a variety of different means.
  • Strong written and verbal communication skills.
  • Basic design and graphic skills.
  • A strong understanding of online marketing concepts such as video marketing, social media, email marketing and content creation.
  • Exceptional writing and editing skills, as well as, the ability to adopt the style, tone, and voice of the brand’s blog platform.
  • Excellent organizational skills to be able to work independently and manage projects with many moving parts.
  • Be sociable and engaging with other people.
  • Possess exceptional leadership and group building skills.
  • Socially responsible, humorous and open minded.
While not every skill is as important as the other, and let’s face it, not every one can have all the skills required, it is expected that the candidate possess a least a considerable number of them.
The same can be said about the specific job skill requirements, which are:
  • The ability to work and communicate with the appropriate department managers to launch corporate strategies.
  • Create or gain access to content that helps articulate the value of the brand.
  • Conduct Product research and marketing trends analysis.
  • Provide detailed information, training, and product marketing reports to sales reps and other departments when necessary.
  • Properly start up and maintain numerous social media accounts such as, Twitter, Facebook, YouTube, LinkedIn, Google+, etc under the guidance of the marketing manager.
  • Provide communications on social platforms in a consistent, on-brand voice.
  • Search and join brand related social media platforms.
  • Create and evaluate social media strategies.
  • Assist in growing the company’s social media reach.
  • Submit various types of articles on a wide range of topics for its’ blog.
  • Proper writing and editing skills are a must.
  • Contribute to long-form content projects such as e-books and newsletters.
  • Conduct analytical projects to improve blog strategies/tactics and expand users.
  • Practice white-hat, honest, and creative SEO tactics.
  • Assist in managing email campaigns from start to finish, including planning, testing, evaluating, and reporting.
  • Developing and optimizing lead nurturing campaigns.
  • Developing event planning specific strategies for the brand.
  • Keeping up to date with practices and standards in the email marketing industry and growing the brand through its lists.
  • Assisting all departments in day to day operations.
  • A minimum of 2-3 years of prior experience in marketing or sales.
The truth is social media marketing entails a great deal more than just creating a few posts for Twitter and Facebook, it requires a great deal of time and patience and creative thoughts on the part of the manager to be able to carry campaigns for long periods of time.
Results are hard to quantify and are rarely measured in direct sales.
What social media managers cannot do is create direct sales. This is a misconception created by over zealous social media marketers who are only selling the idea of social media. This is not reality, social media is simply engaging with clients and creating a buzz for a brand which leads to sales via web traffic and corporate promotional marketing campaigns.
My main website is located in Montreal and is dedicated to providing socially responsible social media to small business. I believe in great content and socially responsible social media. We offer a variety of different social media packages including most recently to an exciting new social networking application called GeoWInks check it out!

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